Red is a product designed specifically to give your butts, ribs and roasts and incredible bright red finish. So many fans of our original product, Black, loved the taste but found the black color didn't suit some of their cooks (like pork ribs). HCR has the same understated yet delicious flavor profile as our Black product, butwith a vivid all-natural red hue - no artificial colorings here!Unlike many rubs designed for pork, Hardcore Red is not particularly sweet. This allows cooks to customize their own levels of sweetness using honey/brown sugar in wraps, and finishing sauces.